What a statement. Slightly comparable to the round & round conversation we could have about the question “Which came first – the chicken or the egg?” Think about it. If everyone in the world deleted their social media accounts across the board – what would these platforms do? What would be their purpose? What value would they hold without the consumers & producers who spend their time (& money) on their apps?
I’ve deactivated my accounts multiple times to find myself coming back to them not because I have FOMO or because I’m addicted to them, but for one particular reason: I felt like I needed them if I were going to be a successful writer, actor, or whatever else I’m striving to become. I’ve spent days on end googling things like “do I need social media to be successful?” (I know, silly – but I also know I’m not the only one who has done this) & I won’t even begin to tell you how many YouTube videos I’ve watched pertaining to this topic. Just know that I’ve done enough research so that you don’t have to & what I’ve found in my quest is that the answer to this question highly depends upon who you ask.
I personally like to think that we are still able to achieve our goals & dreams without these platforms if that’s how we wish to do so. This isn’t a rant about how horrible social media is – I believe that to be individualistic & I can see both the pros & cons of utilizing these platforms. I, however, am finding it to be increasingly counterproductive to my goals more often than not. Once upon a time, I was a social media wiz & once upon a time it was actually enjoyable for me. This particular era dates back to 7+ years ago before it all became what it is today. If I’m being completely transparent, I haven’t truly enjoyed social media as much as I used to back when MySpace & Vine were the places to be online. Oh, the innocent days of the internet. In 2017, I deleted (yes, deleted – not just deactivated – deleted) all of my social media accounts. I remained “off the grid” as one would say for nearly 3 years & in terms of personal growth, it was one of the best decisions I’ve ever made (but that’s an entirely different story for another time).
Lately, I’ve been feeling as if I’m being summoned back to that “off the grid” lifestyle. The era when I felt most free & most like me. At times, it feels as if I’m at war with myself. On one hand I think “I need my work published on these platforms so that I’m discoverable” & on the other hand I think “I can do this without these platforms & so I will. I’ll even do it just because they say that I can’t.”
I’m afraid we’ve created this facade that if you aren’t online actively utilizing these platforms, then you aren’t relevant & you are less likely to become successful in your craft – whatever that may be. On the flip side, while we’re pouring our time & energy into creating for these apps (and/or mindlessly scrolling in between), we are stealing our time & energy away from our craft. Oftentimes we are cattle called into following trends & using audio/music that’s trending to *hopefully* meet the requirements of the everchanging algorithms so that we are seen by as many people as possible. This happens so effortlessly that one day you’re “creating content” as opposed to simply creating. You’re spinning your wheels & finding that you have less & less time on your hands to hone your actual craft. If you’re anything like me, you begin to wonder if you’re creating these things (i.e. content) because you think it’ll perform well on social media, or if you’re creating because it’s authentic to you & what you wish to offer to the world as an artist. Maybe it isn’t about how many eyes see your work – maybe it’s about those who genuinely appreciate it & connect with it. Lately, for me, I’ve been making my way back to my roots – looking for the “quality over quantity” type of connections. I’m sure this is achievable with or without social media, but (to me) it often feels better without it.
I can’t quite put my finger on it, but there’s just something freeing about being unreachable. There’s something so profoundly calming about being “off the grid” & out of the online race to “going viral” or “being seen”. Do I wish to be seen? Sure, naturally as a human, I do – but lately I’ve been focusing more on being heard. A lot of what I see online & on these platforms is this “look at me & what I’m doing” persona. Some would argue narcissism. Even I have fallen into this trap myself from time to time – but I always circle back here, to this moment in time, of wanting to get away from it – wanting out. Wanting more out of my real life than my life online.
So, what do you think? Do you think social media needs us more than we need it? Or do you believe this to be a codependency hamster wheel that we can’t jump off of? Do you believe we need social media to be successful in our chosen paths? Do you believe up & coming artists, writers, actors, models in particular need these platforms to market/brand themselves? Do you think people are irrelevant if they don’t have an online persona? I’d love to hear your thoughts in the comments.
xx,
Kait